Do we need an account already?

No. The first modules cover verification and the application, so a website is enough to start.

Our account is suspended. Does it help?

Yes, with a lesson on reinstatement and the three usual causes. For hard cases we do it as a service.

Who can get the grant?

Any registered nonprofit with a working website, a governing document and a non-discrimination statement. Google runs the program in most countries, not all.

How long does it take?

143 lessons in 14 modules, plus the work you do in your own account. At an hour a week, a couple of months.

Is it kept up to date?

We re-record a lesson whenever Google changes the screen it shows. New versions land in the course you already own, free.

What language is it in?

English, every lesson. It is a separate course from our Polish one, not subtitles.

Can you run the account instead?

That is PING + Assistant: the application, the campaign build, a daily audit with fixes made, and this course included. See how it compares, and switch either way at any time.

Google Ad Grants Course for nonprofits — 143 lessons, step by step

Course syllabus

14 modules, 143 lessons

Free mini-course the first 4 modules · 42 lessons · yours at no cost

1 Introduction to the Google Ad Grants10 lessons · the module that tells you whether your organization qualifies at all ▼

About Google Ad Grants Course
Google Ad Grants Overview
Google Ad Grants vs. Google Ads
Google Ad Grants vs. SEO
Is Your Nonprofit Eligible for a Google Ad Grant?
Google Legacy Grants Pro
I have a Google Ad Grants account. What's next?
Unlocking Sponsorship Potential with Google Ad Grants
Professional Help
Facts and myths about the program

2 Website Requirements11 lessons · what Google checks on your website before it approves the grant ▼

Check, before you apply: website requirements
Domain ownership
Security (SSL Certificate)
Mission clarity
Content and navigation
Performance and accessibility
Nonprofit status and transparency
Commercial Activity
Public Service
Data Protection in Europe
Examples of Great Nonprofit Websites

3 Application Process (powered by Goodstack)11 lessons · the application end to end, plus what to do if it is rejected ▼

How to apply for Google Ad Grants?
Eligibility for Google Ad Grants
Before you apply, review your website
Application process: Google for Nonprofit & Goodstack
Application process: Google Ad Grants activation
I got rejected from Google Ad Grants. What's next?
I got accepted into the Google Ad Grants program. What's next?
I lost credentials to my Google Ad Grants account
How to check if we have Google Ad Grants account?
Lost in application process - I need help!
Google for Nonprofits - Beyond Google Ad Grants

4 Account Setup10 lessons · the module after which the ad account is set up correctly ▼

How to log in to my google ad grants account?
Account Billing Setup
Additional Domains
Installing Google Tag Manager
Connecting Google Analytics
Advertiser verification
Managing account users and access
Google Support and Resources
Account Security
Account Recovery

5 Getting Started with Google Ad Grants4 lessons · first campaigns and first results, without guesswork ▼

Basics of Google Ad Grants Account
Campaign structure
Navigating the Google Ad Grants Account Interface
Keyword Planner

6 How to Build a Marketing Funnel11 lessons · turning clicks into donations, sign-ups and volunteers ▼

Understanding the Marketing Funnel
Building Awareness with Google Ad Grants
Stimulating Interest with Google Ad Grants
Guiding Decisions with Google Ad Grants
Driving Action with Google Ad Grants
How to Build Your Marketing Funnel
How to see competitor's Ads in Google?
How to see competitor's Ads on Facebook (Meta)?
Integrating Google Ad Grants with SEO (Semrush Analysis)
Retargeting with Google Ad Grants
Paid Ads beyond Google Ad Grants

7 Campaign Setup14 lessons · campaigns, ad groups and ads that pass Google review ▼

Step-by-Step Campaign Planning
Understanding campaign objectives
Landing page objectives
Recommended Google Ad Grants Campaigns
Keyword research and selection
How to write effective ads?
Dynamic Keyword Insertion
Leveraging Artificial Intelligence in Writing Ads
Ad Assets
Languages and Location Targeting
Budget and bidding strategy
Launching Your First Google Ad Grants Campaign
Dynamic Search Campaigns
Dynamic Location Insertion

8 Managing your Google Ad Grants Campaigns10 lessons · the day-to-day work that keeps the account running ▼

Introduction to Campaign Management
Monitoring Campaign Performance
Pausing and Resuming Keywords
Adding and Removing Keywords
Adjusting Keyword Match Type
Editing and Testing Ad Copy
Managing Ad Assets
Campaign Budget Management
Adjusting Bidding Strategy
Navigating Google Ads Policies and Compliance

9 Conversion Tracking10 lessons · measuring what the campaigns actually bring in ▼

Conversion Tracking
Conversions on Google Ads
Set up your first conversions
Click conversions
Page view conversions
Time spent on site conversions
Scroll conversions
Phone calls conversions
Optimization
Conversion Tracking: Knowledge Summary

10 Website Optimization13 lessons · making the pages people land on do their job ▼

How to convert traffic to leads?
User Experience
Website optimization using Page Speed Insights
Data Security and Privacy Compliance
Using Social Proof to Build Trust and Credibility
Implementing SEO best practices using SurferSEO
Enhancing website usability and engagement using Tidio
Enhancing website usability and engagement using CallPage
Enhancing website usability and engagement using Typeform
Keeping content fresh and engaging using StoryChief
User Behavior Insights: Leveraging Hotjar's Analytical Power
Utilizing Google Analytics for continuous improvement
Website audit (CHECKLIST)

11 Google Ad Grants Policy + PING.NGO16 lessons · program rules and how to stay compliant month after month ▼

Overview of Google Ad Grants Policy
Active account management
5% CTR
Conversion tracking
Campaign goal
Campaign budget
Campaign structure
Location targeting
Ad Type
Ad assets
Bid strategy
Single and overly generic keywords
Keywords with low quality score
Website requirements
Dealing with account suspension
Staying up to date with Google Ad Grants Policy

12 Campaign Optimization10 lessons · better results without a bigger budget ▼

Introduction to campaign optimization
Key Performance Indicators
Analyzing campaign performance
Optimization score and recommendations
Language Targeting
Ad Strength
Number of Keywords
Disapproved Ads
Repetitive Keywords
Low quality score

13 Google Analytics 49 lessons · reading the numbers that tell you what worked ▼

How analyzing digital data can help your organization
Create your Google Analytics account
Collecting data from a website
Power your reports with dimensions and metrics
Navigate your Google Analytics account
Manage account access
Google Analytics Reports
UTM Builder
Google Analytics: Summary Check

14 Conclusion4 lessons · what to do next and where to get help ▼

Planning your Next Steps
Course Certificate
Course Feedback
Partner Program: Earn 20% of Each Payment

Pricing

Choose your plan

Free mini-course

get the grant, on your own

$0/ no credit card required

Everything you need to get the grant
Account audit every 90 days
Fundraiser Pack: free and discounted tools

Google Ad Grants Course

the whole course, at your own pace

$199/ one-time

Everything in the free mini-course
10 more modules: campaigns, conversions, optimization, Analytics 4
Completion certificate
Lessons re-recorded when Google changes the interface

Add to your order

Ad Grants applicationwe apply for you100% money-back guarantee +$100

Canva	100% off	Canva PRO for free — graphics and materials without a designer on staff.
Google Workspace	100% free	Gmail, Calendar, Meet, 100 TB of Drive and Docs on your own domain.
YouTube for Nonprofits	donations	Link cards in your videos, Creator Academy and a dedicated support line.
OpenAI	75% off	ChatGPT Plus and the API — GPT-4 and DALL·E models.

Google Ad Grants Course: $10,000 a month

Who this course is for

Certificate
of completion

Lifetime
access

24/7 access
for the whole organization

A community of
2,500+ nonprofits

14 modules, 143 lessons

Taught by practitioners, not theorists

Choose your plan

What makes an account work

Fundraiser Pack: 158 discounted tools

FAQs

From small nonprofits to large institutions

Claim your $10,000 a month

Google Ad Grants Course: $10,000 a month

Who this course is for

Certificateof completion

Lifetimeaccess

24/7 accessfor the whole organization

A community of2,500+ nonprofits

14 modules, 143 lessons

Taught by practitioners, not theorists

Choose your plan

Get the free mini-course

What makes an account work

Fundraiser Pack: 158 discounted tools

FAQs

From small nonprofits to large institutions

Claim your $10,000 a month

Your order

Certificate
of completion

Lifetime
access

24/7 access
for the whole organization

A community of
2,500+ nonprofits