Google Ad Grants: $10,000/mo for ads — our course, or we run it

What Google Ad Grants is

What can Google Ad Grants do?

Any registered nonprofit can take part.

Promote what you do

People searching Google for appeals, events and fundraisers find you.

Reach the people you help

People looking for help land on your site at the exact moment they need it.

Recruit volunteers

“Volunteering near me” puts your ad at the top of the results.

Faster than SEO

Ads start running within days of launch. Search engine optimization takes months.

How it works

From application to running ads

Four steps, all of them on us.

Google for Nonprofits

We register your organization and walk you through the nonprofit verification.

We are a partner of

they verify nonprofits for Google

The Ad Grants application

We set up the account and file the application for you.

Campaigns

We build campaigns around your goals: donors, volunteers and the people you help.

The ads do the work

We monitor compliance, optimize campaigns, and report in English.

The Google Ad Grants policy

Stay compliant. Avoid suspension.

Google suspends accounts that break the rules, without warning.

Search network only. Text campaigns in Google search, with no display banners and no YouTube.
Keywords with a good enough quality score. They must match what your organization actually does, the top reason accounts get suspended.
Conversions and activity. Conversion tracking is required, and the account has to be actively managed.

On your account we monitor and report, free of charge, 29 program rules.

Keyword planner

Find the right keywords

Pick a topic to see real monthly search volumes from Google for your market, and Ad Grants pays for that traffic.

Country of the search volumes

Language of your keywords

Your keywords, one per line, 20 at most

0/20 keywords

Pricing

Choose your plan

Free mini-course

get the grant, on your own

$0/ no credit card required

Everything you need to get the grant
Account audit every 90 days
Fundraiser Pack: free and discounted tools

Google Ad Grants Course

the whole course, at your own pace

$199/ one-time

Everything in the free mini-course
10 more modules: campaigns, conversions, optimization, Analytics 4
Completion certificate
Lessons re-recorded when Google changes the interface

Add to your order

Ad Grants applicationwe apply for you100% money-back guarantee +$100

What makes an account work

706 accounts$40.6M the scope of our Google Ad Grants market study

5.1% → 21.9%One change, and that many more keywords start producing impressions and clicks

+$721Adding a Performance Max campaign means $721 more spend a month, on average

Free account audit → Read the research

Included in every plan

Fundraiser Pack: 158 discounted tools

Canva	100% off	Canva PRO for free — graphics and materials without a designer on staff.
Google Workspace	100% free	Gmail, Calendar, Meet, 100 TB of Drive and Docs on your own domain.
YouTube for Nonprofits	donations	Link cards in your videos, Creator Academy and a dedicated support line.
OpenAI	75% off	ChatGPT Plus and the API — GPT-4 and DALL·E models.

FAQ

FAQs

Who can get Google Ad Grants?

Any registered nonprofit in good standing, with a registration record, a governing document and a signed non-discrimination statement. Google runs the program in most countries but not all, so we check yours first.

Is the grant really free?

Yes, every click is paid out of the grant, so Google invoices your organization $0 each month. You pay us for the course or for running the account, never for the ads.

How do search ads work?

A promoted link to your site shows to people searching for what you do right now, for example “food bank near me”. Ads bring visitors within days of launch, while search engine optimization takes months.

What does the program require?

At least 5% click-through rate, conversions that fire, one change every 90 days and real content on the pages you advertise. Google suspends an account that breaks them, so we watch ours with PING against all 29 rules.

Our account was suspended. Can you help?

Usually yes, though every case is different and some take weeks. The reinstatement request is included in PING + Assistant or sold on its own, and we look at the account before you pay anything.

Why does our account spend so little?

Under $500 USD a month almost always means the campaigns are misconfigured. Start with the free account audit in PING.NGO, which shows exactly what is wrong.

When do we see results?

The account and the first campaigns usually go live in two to four weeks. First clicks come within days, and the cost per result settles after a few weeks of optimization.

Do we need a website?

Yes. Google requires a working site with an SSL certificate and real content on the pages you advertise, so a single page with a donate button is not enough.

What language do you work in?

English: the course, the audits, the reports and the people who answer your email. We work inside your own Google Ads account, so your team sees every change.

Who invoices us?

Webup! Inc, our company in Wilmington, Delaware, with payment through Stripe in US dollars and an invoice made out to your organization.

Google Ad Grants: $10,000 a month