Locations help you target your ads to people located in, regularly in, or who’ve shown interest in a geographic location. For example, if you're organizing an event in London and your target audience is local to that area, you can promote your event in United Kingdom or smaller region.
Google Ad Grants Policy
According to the Google Ad Grants policy, you cannot target your ads to all countries and territories. Your campaign should not have overly broad location targeting.
Incorrect location targeting is one of the most common reasons for account suspension.
Free audit of your Google Ads account. Use PING to receive a free Google Ad Grants policy compliance audit - here
How does PING work?
PING analyzes all enabled campaigns on your Google Ads account excluding smart campaigns.
If your location is set to "all countries and territories":
PING: You will receive a notification and immediate improvement suggestions.
PING + Assistant: PING will automatically change the location settings to your home-country and inform you of the campaign where the policy violation occurred.
How to change location settings?
On the left side, there is a navigation bar, select "Settings" → "Campaign settings" and check what locations your ads are targeted at.
If they have incorrect location targeting, click on the selected campaign and change the settings in the "Locations" tab.
PING
We understand your needs, and we know that managing a Google Ad Grants account is not easy. In response to this problem, we have created PING , which will give you confidence that your account complies with the program's policies and will not be blocked.
With PING, you will receive a periodic report of your account with most important information regarding Google Ad Grants policy, including:
campaign settings - type, budget, languages, locations, bid strategy, number of ad groups
ads - we will check if ads are properly configured and if there are any disapproved ads on the account
keywords - we will check if there are any prohibited single keywords or keywords with low quality scores on the account
You can choose from one of three options of PING. You can opt for a free option, with audit every 90 days or one of the paid versions:
PING - weekly account audit. Gain confidence in adhering to Google Ad Grants policy and receive recommendations on how to improve results. Buy now (39 USD/month) →
PING + Assistant - automatic account changes. The assistant will check your account daily and fix all errors on your behalf. Buy now (79 USD/month) →
Have any questions?
We also invite you to join our open Facebook group for organisations using the Google Ad Grants program - here.
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