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Language Targeting

Updated: Jan 10

Language targeting allows you to limit the ad placements based on user's language settings and the language of the website. Ads can be displayed to users who understand one of the languages selected by you (not necessarily all of them). This is a very useful option when you want to create ads targeted at an international audience.


Free audit of your Google Ads account. Use PING to receive a free Google Ad Grants policy compliance audit - here

How does PING work?

PING analyzes all enabled campaigns on your Google Ads account (excluding smart campaign). PING will inform you about the languages selected in your campaigns.


How to change language settings?

Select a specific campaign and go to its settings. Choose the languages your potential customers speak.



 

PING

We understand your needs, and we know that managing a Google Ad Grants account is not easy. In response to this problem, we have created PING , which will give you confidence that your account complies with the program's policies and will not be blocked.


With PING, you will receive a periodic report of your account with most important information regarding Google Ad Grants policy, including:

  • campaign settings - type, budget, languages, locations, bid strategy, number of ad groups

  • ads - we will check if ads are properly configured and if there are any disapproved ads on the account

  • keywords - we will check if there are any prohibited single keywords or keywords with low quality scores on the account


You can choose from one of three options of PING. You can opt for a free option, with audit every 90 days or one of the paid versions:


PING - weekly account audit. Gain confidence in adhering to Google Ad Grants policy and receive recommendations on how to improve results. Buy now (39 USD/month) →
PING + Assistant - automatic account changes. The assistant will check your account daily and fix all errors on your behalf. Buy now (79 USD/month) →

Have any questions?

Check out the full PING offer - here or schedule a free consultation - here.


We also invite you to join our open Facebook group for organisations using the Google Ad Grants program - here.


 

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