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Repetitive keywords
Appropriately chosen keywords are an important element of an effective advertising campaign. In the case of the Google Ad Grants program,...
2 min read
21 views


Disapproved Ads
Disapproved Ads are those that have been rejected by Google due to violations of advertising policies and guidelines. Google has a set of...
2 min read
22 views


Number of Ad Groups
Campaign structure in Google Ads consists of several components, allowing for precise management and optimization at various stages....
2 min read
16 views


Number of Keywords
Keywords play a crucial role in Google search campaigns. They allow you to specify the theme of your Ads and reach the right audience....
2 min read
18 views


Conversions in domains
What is a conversion? In marketing, a conversion refers to the accomplishment of a specific, desired action by user on the website....
2 min read
8 views


Quality score (3-7)
Quality Score is one of the key elements in assessing the effectiveness of Ads. This score measures how well an Ad aligns with a user's...
2 min read
14 views


Bid Strategy Type
What is bid strategy type? Your bid strategy type is how you've chosen to set bids for your Ads. We distinguish various types of bidding,...
3 min read
12 views


Ad Strength
Ad is a crucial element of any Campaign. It is the content that is displayed to the user after entering a specific query in the search...
2 min read
10 views


Optimization Score and Recommendations
What is optimization score? Your optimization score is an estimate from Google Ads of how well your Google Ads account is set to perform....
3 min read
19 views


Low Quality Score (below 3)
Quality Score is an estimate of how relevant your Ads, keywords, and landing pages are to a person who sees your Ad. Higher Quality...
2 min read
13 views


CTR - Click Through Rate
What is CTR? Clickthrough rate (CTR) measures how often people click your Ad after it's shown to them, which can help you understand the...
3 min read
10 views


Account performance
Analyzing the performance of your Google Ad Grants account is crucial for effective utilization of available advertising funds. Here are...
3 min read
14 views


Location Targeting
Locations help you target your ads to people located in, regularly in, or who’ve shown interest in a geographic location. For example, if...
2 min read
24 views


SSL Certificate
SSL (Secure Sockets Layer) is a security protocol designed to establish an encrypted link between a web server and a user's web browser....
2 min read
15 views


Single Keywords
Keywords are the most crucial element in search campaigns. Users enter them into the search engine, and your ad responds to their query....
3 min read
20 views


Website and Domains
One of the key elements that directly influences the performance of an advertisement is the website. It is the web page where people end...
3 min read
116 views


Conversion Tracking
What is conversion? In marketing, a conversion refers to the accomplishment of a specific, desired action by user on a website....
2 min read
176 views
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