Repetitive keywords
Appropriately chosen keywords are an important element of an effective advertising campaign. In the case of the Google Ad Grants program,...
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Search
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Disapproved Ads
Disapproved Ads are those that have been rejected by Google due to violations of advertising policies and guidelines. Google has a set of...
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Number of Ad Groups
Campaign structure in Google Ads consists of several components, allowing for precise management and optimization at various stages....
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Number of Keywords
Keywords play a crucial role in Google search campaigns. They allow you to specify the theme of your Ads and reach the right audience....
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Conversions in domains
What is a conversion? In marketing, a conversion refers to the accomplishment of a specific, desired action by user on the website....
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Quality score (3-7)
Quality Score is one of the key elements in assessing the effectiveness of Ads. This score measures how well an Ad aligns with a user's...
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Bid Strategy Type
What is bid strategy type? Your bid strategy type is how you've chosen to set bids for your Ads. We distinguish various types of bidding,...
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Ad Strength
Ad is a crucial element of any Campaign. It is the content that is displayed to the user after entering a specific query in the search...
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Optimization Score and Recommendations
What is optimization score? Your optimization score is an estimate from Google Ads of how well your Google Ads account is set to perform....
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Low Quality Score (below 3)
Quality Score is an estimate of how relevant your Ads, keywords, and landing pages are to a person who sees your Ad. Higher Quality...
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CTR - Click Through Rate
What is CTR? Clickthrough rate (CTR) measures how often people click your Ad after it's shown to them, which can help you understand the...
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Account performance
Analyzing the performance of your Google Ad Grants account is crucial for effective utilization of available advertising funds. Here are...
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Location Targeting
Locations help you target your ads to people located in, regularly in, or who’ve shown interest in a geographic location. For example, if...
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SSL Certificate
SSL (Secure Sockets Layer) is a security protocol designed to establish an encrypted link between a web server and a user's web browser....
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Single Keywords
Keywords are the most crucial element in search campaigns. Users enter them into the search engine, and your ad responds to their query....
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3 min read
Website and Domains
One of the key elements that directly influences the performance of an advertisement is the website. It is the web page where people end...
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Conversion Tracking
What is conversion? In marketing, a conversion refers to the accomplishment of a specific, desired action by user on a website....
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