Appropriately chosen keywords are an important element of an effective advertising campaign. In the case of the Google Ad Grants program,...

Disapproved Ads are those that have been rejected by Google due to violations of advertising policies and guidelines. Google has a set of...

Campaign structure in Google Ads consists of several components, allowing for precise management and optimization at various stages....

Keywords play a crucial role in Google search campaigns. They allow you to specify the theme of your Ads and reach the right audience....

What is a conversion? In marketing, a conversion refers to the accomplishment of a specific, desired action by user on the website....

Quality Score is one of the key elements in assessing the effectiveness of Ads. This score measures how well an Ad aligns with a user's...

Ad is a crucial element of every campaign. It is the content that appears to users when they enter a relevant query into a search engine....

Assets in Google are additional pieces of information that can be added to standard Ad text to enhance its attractiveness and utility....

With Google Ad Grants program, you receive a monthly advertising budget of $10,000. This is the amount that a non-profit organization can...

What is bid strategy type? Your bid strategy type is how you've chosen to set bids for your Ads. We distinguish various types of bidding,...

Ad is a crucial element of any Campaign. It is the content that is displayed to the user after entering a specific query in the search...

What is optimization score? Your optimization score is an estimate from Google Ads of how well your Google Ads account is set to perform....

Quality Score is an estimate of how relevant your Ads, keywords, and landing pages are to a person who sees your Ad. Higher Quality...

What is CTR? Clickthrough rate (CTR) measures how often people click your Ad after it's shown to them, which can help you understand the...

Analyzing the performance of your Google Ad Grants account is crucial for effective utilization of available advertising funds. Here are...

Locations help you target your ads to people located in, regularly in, or who’ve shown interest in a geographic location. For example, if...

SSL (Secure Sockets Layer) is a security protocol designed to establish an encrypted link between a web server and a user's web browser....

Keywords are the most crucial element in search campaigns. Users enter them into the search engine, and your ad responds to their query....

One of the key elements that directly influences the performance of an advertisement is the website. It is the web page where people end...

What is conversion? In marketing, a conversion refers to the accomplishment of a specific, desired action by user on a website....