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Offer ends in:

365d

24h

60m

60s

PING + ASSISTANT 

39 USD/mth

79 USD/mth

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weekly account audits with Google Ad Grants policy compliance check

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automated changes on the account (adjusting bid and budget, pausing keywords, maintaining 100% optimization score), and more

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discounts for nonprofits

AD GRANTS COURSE 

200 USD

300 USD

14 modules: from website requirements and optimization to Google Analytics

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over 150 video lessons with downloadable materials and real-life examples

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continuous suport from our experts

 

discounts for nonprofits

PING & COURSE BUNDLE

 200 USD

+

39 USD/mth

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free Google Ad Grants Application with 100% money back warranty

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free setup of simple Conversion Tracking

SAMPLE LESSON

Course

AGENDA

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Module 1

Introduction to the Google Ad Grants

Explore Google Ad Grants basics: eligibility, Ad Grants vs. Google Ads, benefits, facts and myths and PING.NGO. 

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Module 2

Website requirements

Covers essential website requirements, top non-profit websites, insights into optimization tools and monetization strategies.

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Module 3

Application Process

Gives you a step-by-step process to apply for the Google Ad Grants Program successfully, and how to avoid common pitfalls.

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Module 4

Account Setup

Setting up your account seamlessly. Accessing your account, billing setup, and ensuring robust security measures.

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Module 5

Introduction to Google Ad Grants Account

Navigating Google Ads interface, account structure, campaign organization, and essential account features.

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Module 6

How to build a marketing funnel

The art of building a robust marketing funnel. Strategies for attracting, engaging, and converting leads.

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Module 7

Campaign Setup

The intricacies of campaign setup, campaign structure, keyword research, Ad copywriting, and leveraging AI tools.

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Module 8

Managing your Google Ad Grants Campaigns

Campaigns management, budget setting, Ad performance tracking, and leveraging google tools for efficient oversight.

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Module 9

Conversion Tracking

Setting up of conversion tracking for your campaigns to measure the effectiveness of driving key actions.

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Module 10

Website Optimization

Enhancing your website's performance, improve user experience, and boost conversion rates.

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Module 11

Google Ad Grants Policy + PING.NGO

Ad Grants policy guidelines and utilizing PING.NGO for recommendations and adjustments to ensure compliance.

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Module 12

Campaign Optimization + PING.NGO

Advanced campaign optimization techniques and leveraging PING.NGO to enhance your campaign performance.

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Module 13

Google Analytics 4

Using Google Analytics 4 to gain deep insights into user behavior, and optimize your digital marketing strategies.

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Module 14

Conclusion

Planning the next steps, course certificate, feedback, and partner program for further collaboration opportunities.

How does it work?
PING.NGO

WE MONITOR YOUR RESULTS

As part of PING.NGO, you will receive a periodic report of your account with information such as:​

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  • Is the account active?

  • Number of active campaigns, impressions, clicks, conversions, budget used, average CPC, CTR

  • Click trend

  • Conversion trend

  • Account Optimization Score

  • Google Ads Recommendations

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This will give you an insight into the condition of your account and initial instructions on what to change if the account violates the program's rules (e.g., CTR<5%)

WE MONITOR YOUR KEYWORDS

We continuously verify if the keywords used in your ads meet Google's requirements:

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  • We check the overall number of active keywords on the account

  • We verify if each ad group contains the correct number of keywords

  • We check for the presence of single keywords on the account (except for exceptions)

  • We inspect if there are keywords with low quality scores on the account

  • We check for repeated keywords on the account

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Incorrect keywords are the most common reason for the blocking of Google Ad Grants accounts. Additionally, you will gain tips on how to improve campaign results.

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PING + Assistant

Automatically suspends:

  • Single keywords

  • Keywords with a low quality score

  • Repeated keywords

WE MONITOR YOUR WEBSITE

In addition to settings on your advertising account, your website must also comply with the rules of the Google Ad Grants program.

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  • We check each website used in campaigns through Page Speed Insights, evaluating it in four categories (performance, accessibility, best practices, and SEO) for both mobile and desktop versions.

  • We verify the URL addresses of pages that your ads link to. In case of errors such as 404 Not Found, 500 Server Error, or inactive SSL certificate, you will receive a notification.

  • We check if conversions are being counted on each page used in the campaigns.

WE MONITOR YOUR CAMPAIGNS

We monitor your campaigns to relieve you of configuring their settings, aiming to increase results.

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  • We check the number of landing pages

  • We verify if campaigns are developing correctly

  • We ensure you are using the correct types of campaigns - others will not generate results

  • We check if each campaign has the appropriate number of ad groups, and if each ad group has the correct number of ads

  • We verify if the budget for each campaign is set correctly

  • We check if campaigns are using the correct types of bids, so your account is not subject to a $2 per click limit

  • We verify if each campaign includes the appropriate number of extensions

  • We check if the extensions used in campaigns are not rejected

  • We ensure the location and language settings are consistent with the program's policy;

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PING + Assistant

Automatically adjusts:

  • campaign budget

  • bid type

  • locations

  • language

WE MONITOR YOUR ADS

We check your ads' settings for compliance with the Google Ad Grants program policy and their effectiveness.

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  • We verify if all ads are set to the correct type - others will not generate results

  • We check if each ad contains the appropriate number of headlines and ad texts

  • We inspect if there are any rejected ads on the account and the reason for rejection

  • We ensure that the ads do not contain prohibited punctuation marks or expressions

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PING + Assistant

Automatically suspends:

  • Rejected ads

  • Ads with a non-functioning website

PING
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